Clara Amfo has been announced as an ambassador for Pantene and its Gold Series collection, following in the footsteps of Katie Piper and Lucy Edwards, and is working with the brand on 'education initiatives to celebrate and increase the positive representation of Afro hair with the Pantene Power of Hair Fund'.

The British radio and TV presenter commented 'There is an infinite power in being able to see yourself reflected positively in the world that truly lasts a lifetime. I’m deeply honoured to work with Pantene Gold Series and the wider ambassador team to help empower people to love their Afro hair and drive awareness of its diversity and beauty'.